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I'm Finally on the the web! Now what?
So you have a brand new site. It looks good! You have spent a lot of time or money on it, but where are the visitors? Where are the clients? How long will you have to wait before you can record your first sale? "Show me the momey"!
If only it were that simple. Then we'd all be millionaires right? Hold on a minute, that is exactly what happened. The internet boom and subsequent bust. The new buzz words are Search Engine Optimization, Internet Marketing, Page Ranking, and Web Positioning. What does it all mean? The translation is, get visitors to your site. But how? Do I have to advertise? How will people find me?
Search Engine Power
The answer is really simple, you need to be found. When a user wants information on a product or service he goes online, surfs over to a search site, and enters his query. His page then changes and a list of possible sites appears. At first glance the selection may be overwelming. The last report showed an average in the tens of thousands of entries for any given search query. Internet users are always in a hurry so they will seldom scroll past the third page or first thirty results. So that's where you need to be if you want to sell.
Fact:
Three search engines control over 80% of the searching power. They are Google, Yahoo and MSN. That's where you need to be. So you do some research and find out you can submit your site to them directly for indexing, and its free! How long will you have to wait before it appears in the search engine's results? The truth is, that it could be several months. If you do nothing, it could be years. And even if it takes months where in the results will you appear. You need to be upfront within the top 30-50.
Free Information
Ok so we are going to offer you some free information. Before you do anything surf over to W3C Markup Validation Service. Here is a free service that will validate your pages coding. Error free coding is the first step. Search Engines Robots, Spiders, or Crawlers (these are pieces of software that will visit your site eventually) don't like bad code. If they can't read your site you won't get indexed.
More Free Info
Go back and read your pages. really read them. Count the words. Those three major search engines, they like content. You will need anywhere from 500-1000 words per page. Rewrite the whole thing if you have to. Make your content interesting and get to the point fast. It is not like writing an essay. It is more like point and fact. Take your time and write good content.
A Little More Free Information
Make sure all your pages link up. You do not want to have any pages that go nowhere. You do not want to click on a link and the page cannot be found. Links are really important. One of the main things you need is to start building a network of incoming links.
Incoming Links: (external links)
Significant links are those that have a Page Rank in excess of 3/10 (as determined by the popularity of a website). Yahoo.com, for example, has a Page Rank of 10/10, which is very valuable. Consider getting additional links to your site by calling your friends who may have their own web pages somewhere. Ask them to link to your site and in return link to their site. This is the hardest task that you will undertake, but the value of this task is enormous.
Just A Little Bit More Free Info
Before launching your website, it's a great idea to prepare press releases. Write serveral articles on your expertise. Write them with the intention of selling. Make them strong and to the point. Use words like Free, Secret, Insider Info, Save Money, etc. to let people know you are an authority. Have several articles or press releases ready to go. Optimize them for a product or service you are selling or suppling. One item per release, three or four releases per item. Now you are ready.
Last Piece Of Free Information
Do some reasearch and hire a good Search Engine Optimization Services Company like ours. (Position Front Page) You have done all that you can do for now. Leave the rest to the experts. One mistake on your part and you can be banned from the search engine's index. SEO experts, like us don't make those mistakes. Yes it may cost you a little bit of money but they will work hard to get you ranked and keep you there. The internet is a multi billion dollar business. SEO fees are less than 1% of the volume of sales. Pretty good return for the money don't you think?
Archie Glikakis
Position Front Page
SEO Consultant
http://www.positionfrontpage.com
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