Making Money On The Web

Info or Dollars?

At first websites served as a kind of advertisement. They were created by marketing gurus who believed that the internet would become a great source of information. They envisioned a large world wide library. Users would log on and search for information, find what they were looking for and then run out to the great department stores and buy the goods they were looking for.

That idea changed very quickly. It changed when one marketing guru came up with an awesome idea. "Why should the user leave his house? They are on my site now. I've got them, what if they can buy it here and now?" The plan worked and the internet has never looked back. We went from info to dollars very, very quickly. Many believed it would never happen. "Consumers need to touch it feel it", they all said. Boy, were they wrong!

Search Engine Optimization

Since then the influx of new website hitting the net was and still is staggering. I have the stats of course but will not publish them as you would never ever believe me anyways, and the trend continues. But allow me to move forward to the topic of this article. You have decided to try and make money on the web and you have a website now, so where is the money?

The game is different, solely because you are not the only one out there trying to sell. Like you there are hundred if not thousands and maybe even millions all wanting the same thing, a piece of that proverbial pie. So how do you do it? In my opinion there are two ways. Have something no one else has, or be an expert in your field. Either way you will need one more ingredient, the services of a search engine optimization specialist.

Location, Location, Location

I recently published a web page about just that subject. You can find it on our website. The page is titled Search Engine Optimization Thailand. The page goes on to explain that instead of the word Location, that business experts use, website marketing specialists have changed to Position. Website positioning, website ranking is all the rave right now and rightly so. In order for a website to make money it needs this most important factor.

Search Engines are the television of the internet. These mega sites are the key to your success. Being ranked or positioned with in the first three pages to five pages of their results is critical for your success, but as most business gurus know buying ad space is costly. There is no way of getting around it. Just like you would pay a premium for an excellent location then pay an ad guy to come up with a decent campaign, you'll need to invest a little money and hire a SEO expert to "put you upfront".

How to do it Properly

So we are back at square one. I believe that in order to be successful on the web you need to be both an information site and a retailer. You must know your product or service well. You must publish a lot of information. You have to sound like an authority and at the same time be a sales person. Attract, inform and close.

Attract your visitor by appearing on the results page of the search engine they queried, then offer them a nicely laid out site. SEO services specialists usually offer not only SEO services, but website design and website programming.

Inform them, by having rich content on the subject they are searching for. Use details, pictures, graphs, and text that is easy to read and understand. Give them all the info they seek, including warranty, delivery and price. And this is important don't be afraid to publish your price. There will always be someone else out there with a cheaper price but users will never find them, simply because the others cannot afford to pay for SEO services, therefore they will never be able to get ranked high enough, to attract visitors.

And Finally Close. Have the tools on the site that will make the users click through to your order page. Offer them options of how to pay. Offer them testimonials from other satisfied customers. And when they have finally sent off their order, thank them profusely, and follow up with confirmation e-mails, status reports of when you shipped their order. So them you are dedicated to their happiness and piece of mind. It is called Customer Service right?

Conclusion

There is no doubt that the internet could be an awesome source of revenue for any business, new or old. The key lies in the way the website is planned and created. Information is vital, critical, so become an expert. Then learn the art of selling on the web or find an expert. Search Engine Optimization Experts can get it done for you. The list of all of their abilities is endless, but choose your SEO firm carefully. Make sure they offer all of the services you think you will need. Ask questions, ask for a demonstration. Are they published? Choose them as if you are choosing to buy a new car.

Archie Glikakis
Position Front Page
SEO Consultant
http://positionfrontpage.com