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Doorway pages are web pages that are created for search engines.
Doorway pages are often easy to identify in that they have been designed primarily for search engines, not for human beings. Sometimes a doorway page is copied from another high ranking page. This can get very tricky as search engines can easily find identical pages. If you are going to build doorway pages then at least alter the content.
Most often, doorway pages just trick you into clicking on a link to get you to their desired destination page, or they use Javascript for redirection.
More sophisticated doorway pages, called Content Rich Doorways, are designed to gain high placement in search results without utilizing redirection. They incorporate at least a minimum amount of design and navigation similar to the rest of the site to provide a more human-friendly and natural appearance.
Doorway pages, sometimes use a method called cloaking. They show a version of that page to the visitor, but a different one is provided to crawlers, using server side scripts, usually Cgi. They know wether it's a bot or a visitor based on their Ip address or User-agent.
Doorway pages can be used responsibly. A good Seo guy will use a form of Content Rich Doorway Page to attact both search engine and user. It isn't hard to do but you must really know what you are doing. The last thing you want is to get in the black books of search engines, and that mean you will be banned from being indexed.
Doorway pages go by many names such as landing pages, bridge pages, portal pages, zebra pages, jump pages, gateway pages, entry pages and more.
Whatever you want to call them is fine by me, I will only use a doorway page when I really need to get a client indexed ASAP. Otherwise, I play by the rules. Do not misunderstand they can be used effectively and legally, you simply need to know exactly how to construct one. Not too many people do so tread lightly if you intend on building one yourself. Seek the advice of a pro.
Archie Glikakis
Position Front Page
SEO Consultant
http://www.positionfrontpage.com
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