Social media optimization or SMO is the process of creating and optimizing content for social media websites to enhance branding and publicity efforts

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Social Media Optimization

Online social networks like, Facebook and Twitter have exploded in popularity over the last few years primarily because of what they represented, a community of users sharing information.

From this phenomenon, the shear volume of users, internet marketing experts saw the need for social media optimization.

SMO A Method For Internet Marketing

So what is social media optimization? SMO, is the process of creating and optimizing content for social media websites. Social Media Optimization is the methodization of social media activity with the intent of attracting unique visitors to website content. There are two categories of SMO methods that are interesting for internet marketing professionals.

(a) Social media features added to the website content itself, including: RSS feeds, social media icons and sharing buttons, user rating systems and polling tools.

(b) Promotional activities in the social media networks themselves, including: posting status updates, product or service Q & A's or highlights and testimonials of products or services.

Social Media Optimization Enhances Branding And Publicity Efforts

As of yet experts have not been able to effectively track whether social media networks are a viable source of revenue for website owners. Position Front Page has spent a great deal of both money and time testing social media and has had very poor results as far as ROI (return on investment) is concerned.

BUT, we have been able to make a few surprising revelations. Social media networks are great for creating Brand Awareness. And they are also fantastic for Publicity Efforts. This makes social networks the perfect place to put up Billboards.

Given that bit of information, no Internet Marketing campaign should exclude participation in the social media circles. Thus social media optimization becomes very important.

Effective Use Of SMO Optimizing Social Media Content

Participating in the social arena is not the same as it would be for say a user and their Facebook page. Businesses should design their social media pages with the intent to promote their Brand or to create Public Awareness.

A plan is required. Questions need to be answered, and its use to be determined. Design and content need to be effectively optimized to suit the campaign strategy.

Social Media Optimization The Package

Our SMO team will come up with the concept and architecture for all the client's SMO needs. We will even manage it for them, thus allowing their marketing team the freedom to concentrate somewhere else. The last thing the client needs is for their staff to be playing on Facebook.

Face Book, Twitter, YouTube
The primary focus for SMO is to optimize new content for the above mentioned Social Media Networks. Our goal is to create awareness buy simply posting updates, promotions, and provide information. If the client has accounts with any of the above mentioned social networks, great, if not we will create them for the client. Updates and information posting can occur on a daily, weekly, or monthly basis to all of the above mentioned Social Media Networks.

Process
Position Front Page will design and create the social media platform, with the right concept, look and feel for Face Book, Twitter and YouTube. Then make use of the platforms to inform and answer questions.

Position Front Page will make posts on Facebook and tweets on Twitter and will ensure that all videos on the client's YouTube Channel are properly optimized.

Pricing and Information

Social media networks are here to stay and with their growing popularity, businesses should take notice and use the social media networks to aide them in Branding and for creating Public Awareness. If you would like more information on our social media optimization package please click here.

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